You may soon be playing WoW from mobile: Activision Blizzard wants to make all of its franchises have a mobile version.
Having billed close to $ 660 million through its current catalog of mobile games -as a comparison, PC and console games accounted for revenues of 515 and 695 million respectively-, it is not surprising that Activision Blizzard has among its plans bring all your gaming franchises to the major mobile platforms.
This has been confirmed by the same company in one recent investor call, Where you specified that , At some point in the future, all your franchises will be on mobile, And will therefore cease to be exclusive to PC and console.
The success of Call of Duty: Mobile leads Activision to focus on mobile
we don’t know How much time It will take Activision to move its entire game catalog to major mobile platforms, although it will logically be a long-term plan which will take several years to become a reality.
In any case, the company seems to be focused on developing mobile versions of the titles that give life to their major franchises. Among them we find some like Overwatch, StarCraft or World of Warcraft, as well as others that we have long known are on the way, such as Immortal devil i Crash: On The Run. This is what the company itself has indicated to its investors:
We need to make sure we enable our franchises on the billions of mobile devices that are available right now. This is by far our biggest opportunity, and we are investing significantly to capitalize on it and bring all of our franchises to mobile devices over time. This is really important to us.
For now, just a year after its release, Call of Duty: Mobile is still the hen of Activision Blizzard’s golden eggs, with more than 300 million downloads since its launch in October last year, And an estimated income that would exceed $ 500 million.
The company is also optimistic about even greater growth in the player community that will occur after the launch of the new installment of the franchise: Call Of Duty: Black Ops – Cold War, which will occur within just a few weeks.
Related topics: Games